Not only will transactional searchers who already know the Brafton name be able to find us but so too will informational users simply looking for “creative content marketing.” Plus, providing this next-level search-friendly info, you teach YouTube (and Google) how to properly crawl and index your channel, which allows search engines to better serve search results.
Video experts often credit 24fps with a more “cinematic” look, while 30fps is more common, especially for videos that need to be projected or broadcasted. A good rule of thumb is to ask the end user of your video what his or her preferences are and shoot based on that. Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage.
At this point, the consumer is weighing their options and deciding on the purchase. Therefore, the goal of this kind of video is to make your audience visualize themselves using your product or service — and thriving. There's a reason 4X as many customers would rather watch a video about a product than read about it. Videos are able to display functionality and leverage emotions in ways a product description never could.
Next, consider your audience and the overall mood for your production. Are you targeting a small audience that will appreciate the newest, underground hip-hop track, or do you need something that will appeal to many demographics? Are you creating a practical product tutorial or an upbeat event recap? Be sure to choose music that enhances the overall tone of your video.
YouTube uses a cost per view (CPV) model, which means you only pay when someone engages with your video ad. If your ad is skipped, you aren’t charged for that view. The exact cost per click varies varies on keyword competitiveness, but, on average, it’s around $0.06. Once you set your daily campaign budget, YouTube will display your ad until the daily budget is spent.
Channel trailer:Your trailer should be short and sweet (around 30 to 60 seconds). Focus on showing visitors what your channel is about and what they can expect to see in your videos. Don't forget to encourage them to subscribe. Your trailer won’t be interrupted by ads, which will keep the user focused on why they should watch more videos from your brand.
A clever innovation used in this video was after the first nine seconds of the video, when the note annotations changed over to spotlight annotations. Expert Village used both forms of annotations on this video series because note annotations draw more attention and take over more of the screen visually; therefore changing over to spotlight annotations after the first nine seconds removes the more distracting calls to action from the video experience, but still keeps them in a smaller form with the use of spotlight.
Market your YouTube channel and videos on your website and blog. First, add a YouTube follow icon to your website and blog so your audience can easily find your channel. Second, embed relevant videos on your website or in blog posts. Consider creating a YouTube video to accompany a specific blog post or sharing customer video reviews or case studies on your website. Not only will this help market your YouTube channel and videos, but it will also drive traffic to your website.
Plus, the money you’ll make as a result of these monetization options isn’t exactly going to be sending you into early retirement. You might make something like $1 per 1,000 views, and you can’t even get paid until you hit the $100 mark. For most businesses, this takes ages. Many find that it’s not worth the risk of losing viewers for pennies of potential profit.
With 360° videos, viewers “scroll” around to see content from every angle — as if they were physically standing within the content. This spherical video style allows viewers to experience a location or event, such as exploring Antarctica or meeting a hammerhead shark. Virtual reality (VR) allows viewers to navigate and control their experience. These videos are usually viewed through devices such as Oculus Rift or Google Cardboard.
YouTube doesn’t get as much attention from marketers, or on social media news sites, as some of the other platforms do. That’s probably because people aren’t really on YouTube to share content—they come to view it, just like they visit a blog to read a post. The good news for brands is this means when someone arrives on your YouTube channel, they’re ready to hear what you have to say. When approached correctly, marketing on YouTube can provide plenty of ROI.
The part in italics is what will show as the title on YouTube. You see that I leave a cliffhanger that will make people want to click. I also put in the keywords search engine optimization and SEO in there to make it clear what the video is about. I’d then put the Google logo in the thumbnail to catch the eye and make sure people know it’s about Google SEO.
17. Add your logo as a watermark — This is another great branding opportunity, as your logo will appear in the lower right corner of your videos as a clickable link leading back to your channel page. To upload your logo, go to https://www.youtube.com/branding. The image for the watermark should be a PNG or GIF file (1MB max) and ideally have a transparent background.
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Listicles: Listicles are a very popular content format, both as blog posts and as media (videos, images, infographics, etc.). You can create listicles that highlight your products or services – like “The 10 most innovative ways you can use (your product)” – or they can be educational, informational, or entertaining. Just remember, the lists should always be relevant to your audiences’ interests and your business niche.