When selecting music for your video, first consider the overall mood you’d like to create. Music is one of the most valuable tools for setting the tone of a video and often informs the editing style, camera movement, and on-camera action. If you’re introducing your brand to a new audience, you probably want to select music that is upbeat and energetic.
These tags serve the same function on your site as they do on your YouTube channel, yet not every marketer places as much emphasis on meta tags as they could. Again, the purpose here is to allow YouTube and Google to index your site for search, so the more relevant, contextual information you can provide, the better. Just remember, keyword stuffing died years ago, so only input tags that add value – don’t go overboard.
Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
The YouTube banner is like Facebook’s cover photo, and it will appear across the top of your channel when users visit your channel’s page. Your banner helps you quickly portray what your channel will focus on, and can be a great opportunity for branding. It can help your channel look both more appealing and more professional; both of these will give you instant credibility and can help you increase your subscriber count.
Most successful YouTubers have a very strict publishing schedule – and they stick to it.  These YouTubers also promote new videos to their audience on other social media platforms so that even those who haven’t subscribed to their channel can still know when a new video is coming out. While you’re setting up a YouTube marketing strategy for your business, consider how often you can realistically commit to posting new content and make sure you can stick to it.
The first is that viewer attention spans- and loyalty- are a bitch. I’m even lumping in my own impatience online here; as a user, if I click to watch a tutorial, an ad pops up, and I see a similar tutorial in the “You May Also Like This” feed, I’ll give that one a shot instead. I’m not kidding. I’ve done this twice today. You don’t want to do anything that will cause viewers to lose interest in your video, or worse, to click to a competitor’s video instead.
There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.
Test and listen. Think you can record the perfect voice over in just one take? Think again! Invest in a good pair of headphones and keep an eye on your audio quality throughout the recording process. It's easier to get a new take of audio than trying to fix it during the editing process. We recommend running through your script a few times, especially the first few paragraphs, to ensure that your voice is fully warmed up. If you hear popping or hissing sounds, try standing further away from the mic or invest in a pop filter.
Listicles: Listicles are a very popular content format, both as blog posts and as media (videos, images, infographics, etc.). You can create listicles that highlight your products or services – like “The 10 most innovative ways you can use (your product)” – or they can be educational, informational, or entertaining. Just remember, the lists should always be relevant to your audiences’ interests and your business niche.

The best way to keep users occupied is to produce long videos that strategically disperse valuable information throughout the duration of the entire video. Videos that hit the 10-minute mark are often able to achieve significantly higher watch time than those that cram too much information into a short video or those that don’t cover a topic thoroughly enough to retain their audience. The average length of page one YouTube videos is 14 minutes 50 seconds.
Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website FixWillPower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.
Very useful information, I can create a youtube channel for my business and I can improve my business … great idea thank you! But I want to ask what do you think about YouTube buying subscribers how does it feel? I was browsing different sites on the internet, but they seem a little suspicious. Would they help me develop my business? Thank you in advance!
25. Create your own compelling video thumbnail – The thumbnail is a quick snapshot that will represent your video on YouTube. In order to attract the most viewers, the thumbnail should be eye-catching. If your channel has been verified and is in good standing, you can (and should) upload your own custom image to make sure the thumbnail is as intriguing/exciting as possible. To upload your own custom thumbnail, click the “edit” button for the corresponding video in the Video Manager section of your account.
Today, one of the biggest trends driving the digital marketing world is responsive design. When a company’s content doesn’t perform well on a given device or browser system, the business behind it loses traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused.
Channel trailer:Your trailer should be short and sweet (around 30 to 60 seconds). Focus on showing visitors what your channel is about and what they can expect to see in your videos. Don't forget to encourage them to subscribe. Your trailer won’t be interrupted by ads, which will keep the user focused on why they should watch more videos from your brand.
On the surface, the how of video marketing is pretty simple: Your brand creates videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers. In practice, it’s a little more complicated. Like many of your marketing efforts, video marketing is data driven, so you’ll want to monitor various metrics and track customer engagement.
This is one of the most usable annotations of them all. It’s a simple square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add. This annotation looks professional and is an easier way to present links to relevant destinations like a brand’s Twitter account or website. A marketer could utilize this annotation in a similar way to the speech bubble, but this annotation is more relevant for a variety of video content.

Using playlists also drive increased traffic via related videos. When viewing a video on Target’s Current TV Spots playlist, other videos from this playlist appear on the related videos sidebar to the right of the video. Since videos of a similar subject matter were placed in an optimized playlist, other videos from Target appeared and therefore are helping drive traffic to one another. Related videos are one of the most common ways to drive traffic to your existing videos, playlists help facilitate this traffic.
There has been an overhaul in ad content lately, due to controversy when ads were being shown on videos that contained extremism, hate speech, and other content businesses did not want to be associated with. Now, channels of arms dealers, political commentators, and even video games have seen fewer ads on their content. This only really affects those who are trying to monetize their YouTube by placing ads on their site, not so much for those running the ads.
The first is nearly self-explanatory. Video is huge right now. It is dominating the world of marketing, and if you aren’t using video, you’ll almost certainly lose out to your competitors. That’s not a hyperbole; with video ranking higher on all social platforms and performing well in ads, customers are more likely to notice and respond to businesses using video.
For channel art, choose something that represents your business while being visually dynamic. I highly recommend using graphic design tool Snappa to create your YouTube channel art. They have pre-made templates that are sized to fit your channel perfectly, all of which are fully customizable. Try to use similar colors, fonts, and stylistic choices that you make on your website and profile picture. You can also add text to help get your point or brand across more quickly. A great example is AdEspresso’s own channel art:
Any opportunity to showcase links to your other social networks, blogs, website etc is worth utilizing. With YouTube’s latest upgrade to the look and feel of the channel there’s new ways of displaying your other online properties. Many brands, like Oralbrush and Dell as seen below, choose to utilize the space about their channel at the top right of the dashboard as a place to link to their Twitter, Facebook, blog, website and other destinations of relevance to their YouTube audience. It also allows for a brief description of your channel which should be utilized with keywords and natural phrasing in mind, much like the optimization of your metadata above.

Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
From these challenges, rise video marketing best practices. And it all comes down to strategy: If you want your video marketing to have results, then you must plan, test, analyze, and test again. Yes, the goal of your videos is to tell a story and engage your customers but, from a marketing perspective, your videos must also align to your sales funnel. What is the purpose of each video? Who is the audience? How does the video further your marketing goals?
When researching keywords, I recommend doing keyword research both for Google, and specifically for YouTube. This way, you’ll make sure that you’re ranking as best you can on both search engines, increasing views significantly. Any of the top keyword research tools will work for Google (I discuss them in-depth here), and I most recommend keywordtool.io’s YouTube-specific search. Prioritize the keywords you find in the YouTube search, as this will be your best bet for being found.

Putting your keyword into the title of your video while also saying your keyword throughout the video is a great way to drive home the point of what your video accomplishes, to both viewers and search engines. In line with Google’s shift toward natural language search and high-relevancy content, matching auditory keywords within a video with those utilized in video titles signals that you’re not spamming users and that your video follows through on its title.


When researching keywords, I recommend doing keyword research both for Google, and specifically for YouTube. This way, you’ll make sure that you’re ranking as best you can on both search engines, increasing views significantly. Any of the top keyword research tools will work for Google (I discuss them in-depth here), and I most recommend keywordtool.io’s YouTube-specific search. Prioritize the keywords you find in the YouTube search, as this will be your best bet for being found.
Following a formula can help you write keyword-rich titles that people still want to click. The formula uses the pattern shown in this video by Gillette. Start the title with a broad category (How to Shave). Then add your main keyword with a compelling reason to click (Shaving Tips for Men). If your video is for a brand, add the brand name at the end (Gillette).
Hey Brian there is a very good chance it is the platform that your website is on do you know if its mobile responsive, or what platform your using for example WIX, Weebly, WordPress, etc? I have clients come to me all of the time with this issue, I would be happy to check it out for you if you want to email me your web site [email protected]
Did you know that YouTube is the second largest search engine after Google? As a Google product, YouTube has climbed to the top with over 4 billion videos being viewed every single day and a staggering 60 hours of video getting uploaded every minute. Uploading and marketing your videos on YouTube can help give your content visibility in both YouTube and Google search.
For instance, a user with a video with important contact information about a particular product or service may choose to give viewers more time to take down this information. This annotation would appear to be used the least, just by the nature of what it does. However, it’s still useful to highlight an important message or image about your company to consumers, so vital that the video needs a brief pause.
The popularity of video also means that more content at the top of the funnel has to be in video format. In B2C it’s almost obvious. But B2B-people are people, too. Video content is more likely to keep the audience in the comfort zone, and they will not engage in system 2 thinking. System 1 autopilot mental state should lead to less critical thinking, less friction, and more conversions.
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